The brief
A festival website has two jobs that pull against each other. It has to feel like the festival: unhurried and beautiful, rooted in a particular valley at a particular golden hour. It also has to sell tickets for six days of screenings across seven venues, and the schedule keeps changing until opening night.
Rather than add more pages to the existing WordPress site, we designed and built a custom festival platform.
Our approach
Design from the place
The visual language comes from Ojai itself: the pink-and-mauve light on the Topatopa Mountains at dusk, the mission-style post office bell tower, the layered ridgelines of the valley. Spectral carries the titles and reading text, and tracked Barlow Condensed capitals do the labelling, like the credits on a film title card.
One source of truth
The film master spreadsheet and the festival schedule become a single dataset, and from it we generate every film page, the schedule, the interactive guide and the print program. When a screening moves, it moves everywhere at once.
Tickets where people already are
We built Eventive's checkout into the pages themselves, with live seat availability. A filmgoer can find a film, read about it, watch the trailer and buy a seat without leaving the page.